1) OPPORTUNITY STATEMENT

  • How would you describe business to potential investor/teammate
  • Nature of opportunity

2) PRODUCT OF SERVICE CONCEPT

  • A brief concept statement for product/service to be shown to customers
  • How product will be used
  • USP of products/service

3) VALUE PROPOSITION AND MARKET OPPORTUNITY

  • What existing problem u r solving?
  • Size and growth of current market
  • Economies of the market
  • Potential sales/ how they’ll happen?
  • Level of expected profits

4) COMPETITIVE ADVANTAGE

  • Your competitors
  • What special knowledge of technology you possess?
  • Barriers to entry

5) TEAM

  • Team background
  • Do you need to hire people? Who and why?

6) FINANCIAL PROJECTIONS

  • Short/mid/long term plan
  • Cost requirements
  • Estimated revenue your startup will generate
  • Exit plan
  • How you intend to pay back investors?

7) INTELLECTUAL PROPERTY STATEMENT

  • Key forms of IP in the business
  • IP issues that will come up and how will you address that?

PS: the points have been taken from the 24 hr biz plan challenge by www.startup.org.sg